As Pope Francis prepared to visit Colombia for a six-day Apostolic Journey, there were some challenges before the arrival of the leader of the Roman Catholic Church. One of the main issues as expected was security. The visit was taken and aimed to “dream about the possibility of transforming [Colombia] and taking the first step.” Colombia is said to be a war-torn country (with more than 50 years of armed conflict) and the visit promoted the themes of peace and reconciliation.
According to the Vatican Radio ‘The logo of the Journey contains the motto of the Pope’s Apostolic Journey: “Let’s take the first step”’. Such sign was especially created for the visit of Pope Francis to Colombia.
During the registration process there were no oppositions and the examiner not finding any grounds of irregularity established by the Decision 486 of the Andean Community granted the mark on 23 August 2017 (Resolution 50963/2017).
The newspaper El Mundo acknowledges that the image of celebrities and famous people is common in Colombia since SIC allows the registration of names of ‘personas’ to avoid their use by third parties who may take advantage of their reputation and goodwill. The newspaper gave the example of the registration of ‘Father Rafael García Herreros’, a priest who founded the religious institution Minuto de Dios Corporation, which acted successfully in the registration of the father’s name. SIC refers to cases where the registration of a name has helped to opposed to applications such as the cases of 'Parque Juan Pablo II' and 'Velas y Velones Juan Pablo II'. The signs were denied registraiton under Art 136 of Decision 486.